Now this week we witnessed one of the most appalling acts of political violence in living memory.

Charlie Kirk, a conservative commentator and free speech activist was assassinated at the age of 31.

He leaves behind a grieving wife and two beautiful young kids.

What was most disturbing was that Charlie wasn't advocating for violence or seeking to foster

division. He was simply expressing a political opinion, a fundamental right in our society,

and it was inviting those that disagreed to come and have a conversation. Now, if you've listened to

the Joe Rogan Experience or Diary of a CEO podcast, you might be

familiar with the work of Dr. Garde Sard.

Dr. Sard's an expert in the application of evolutionary psychology in marketing and in consumer

behaviour, also host of the Sard Truth podcast, and he's written that wonderful book, The Sard

Truth About Happiness, Eight Secrets for Leading the Good Life. He was a friend of Charlie's,

and just a day back he had this to say.

The attack on Charlie is an attack on every decent human being who lives in the supposed free West.

Charlie lost his life because he represented the ideals of American freedom.

He's a guy who decided in his teenage years to found an organization

that has grown to be massive. In a free society, you're allowed to do that. He was always respectful.

He was always a family man. I'm honored to say that Dr. Gad Sard, visiting scholar at the Declaration of Independence Center

for the Study of American Freedom, at the University of Mississippi is on the line.

Thank you so much for your time, Doctor.

Thank you so much for having me.

You know, a couple of hours ago, my wife showed me a post on X, where Erica, his wife, Charlie's wife,

and Charlie were each talking about how they met each other and how their blossoming love affair

...