Over the course of the last seven years, we have built out the most advanced

face dynamic in the history of golf.

This is the playbook. I have had very new repeat customers on the playbook,

but I had to app the master's, talk to a good friend and an incredible leader.

David Abley, CEO and president of TaylorMadeGolf. Welcome to the playbook. Welcome back to the

playbook. That's an honor to be back, David. Thanks for having me. We only do it at great places,

right? At Augusta National on our tour truck. Yeah. And why not? So I'm thrilled to be back.

And it transcends time because I think when we first saw each other, as you walked into the

double-decker, the first double-decker trailer I've ever been in. It was, I thought, oh, we were

here last year when they invented this thing, but it was three years ago. But in that three years,

a lot has changed. And I'm going to start with just the culture of golf and how it impacts Taylor

made because golf was on the downswing when we met three years ago. A lot of people were

disenchanted. They were trying to figure out all these top golf, six-hole golf. Being on the

marketing side of stuff, I've been pitched every type of golf there was. And yet this pandemic

of ours, I think, shifted the culture, the momentum, and the energy of golf. How have you seen

it from the inside, someone who deals with it every day? Yeah, it's a great question. It's one

that we research and analyze and have been looking at, really, for the better part of the last

couple of years since the onset of COVID. And just a kind of level set, I think it's important to

start with the reality of where we were pre-COVID. And then we can migrate through what we've seen

happen over the past couple of years, but more importantly, how we think about the future.

Contrary to what the media was reporting, golf was actually in a pretty good state pre-COVID.

We were growing in the low-mid single digits. And if you run your business effectively,

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