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Welcome back to Squackbox.

We mentioned this right before the break.

British carmaker Jaguar facing a massive backlash for an ad campaign that doesn't feature its cars at all. I don't

if you guys have seen this. The ad features models dressed in bright colors.

It's, to be honest, a little weird, the whole ad.

We don't normally talk about car sales on this podcast. We don't actually talk about

ads that much, but we're going to talk about Jaguar, not really for what it's done, but for what it

has provoked. A massive backlash after this new, I don't know if you call it an ad, a tease,

a moment, a video, which people just hate. And we're asking whether that signals success or failure. Yeah. And is this something else?

Is it something bigger that is going on now, which is a backlash against so-called woke

capitalism, where companies are more worried about diversity, equity, inclusion, than they are on their

cherished brands like a roaring jaguar on the front of a testosterone-filled car.

Welcome to the newsagents.

The Newsagents.

It's John.

It's Emily.

And the row over a pre-publicity advert for a new car, a Jaguar car, has kind of taken on a life of its own.

Millions of views on social media.

It has become a talking point, a division point for people who are kind of thinking,

this is terrible, this is the end of the world as we know it, because Jaguar are giving up

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