As you very nicely said, I think, you know, particular in America, we think that influence is bad.

It's not a four letter word, but it's pretty close. You know, there's this myth of the non-conformist. We're all different,

we're all separate, we're all completely original and

different from everybody else and that's just not true at the end of the day and

not only is it not true but influence just isn't as bad as we think.

You know, imagine for a moment that you couldn't pick a car mechanic or what restaurant to try or what movie to see by talking to anybody.

You had to figure out yourself, every restaurant you'd ever try, every book you'd ever read, every movie you ever see,

you had to do all the work to figure it out yourself. You had to read all the reviews and the information and sift through it, you know, page through the book,

figure out if you wanted to buy it, life would be really difficult.

And so, you know, so many times others help us make better decisions and also faster decisions.

We read online reviews to help us pick something.

We talk to our friends to help us figure out what to do. That's influence and that's definitely

not a bad thing.

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