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The Invention of Whiteness. The Long History of a Dangerous Idea. Before the 17th century,

people did not think of themselves as belonging to something called the White Race. But once the idea

was invented, it quickly began to reshape the modern world. By Robert P. Baird. Red, by Christopher

Rackland, and produced by Esther O'Poco-Geni. In 2008, a satirical blog called Stuff White People Like

became a brief but boisterous sensation. The conceit was straightforward, coupling a list,

eventually 136 items long, of stuff that white people like to do or own, with faux ethnographic

descriptions that explained each item's purported racial appeal. While some of the items were a little

too obvious, indie music appeared at number 41, Wes Anderson movies at number 10,

others including awareness, number 18, and children's games as adults, number 102 were inspired.

It was an instant hit. In its first two months alone, stuff white people like drew four million

visitors, and it wasn't long before a book based on the blog became a New York Times bestseller.

The founder of the blog was an aspiring comedian and PhD dropout named Christian Lander,

who'd been working as an advertising copywriter in Los Angeles when he launched the site on a whim.

...