The Internet Is Secretly Powered By Billions Of Tiny Auctions

Odd Lots

Bloomberg

News, Investing, Business, News Commentary, Business News

4.4 • 1.6K Ratings

🗓️ 2 July 2018

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Everyone knows that online advertising pays for a massive chunk of the internet that people know and love, whether it's social networking sites, news, photo sharing apps, or anything else. But how do the ads get delivered to your desktop or phone? On this week's Odd Lots podcast, we speak to Afsheen Bigdeli, an engineer who works on online ad platforms about how every time you see an ad it's the result of a virtually instantaneous online auction in which the seller of ad inventory (a publisher) and a buyer of ad inventory meet at an exchange, not totally unlike exchanges used for financial markets. It turns out there's a lot we can learn about financial market structure based on these rapid transactions.

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0:55.0	Bloomberg in-car apps are sponsored by interactive brokers. Hello and welcome to another episode of the Odd Lots Podcast I'm
1:15.0	I'm Tracey Allaway.
1:17.0	Tracy, do you know what powers the internet?
1:20.0	Um, hamsters on wheels. Uh, no. Um,
1:25.0	electricity, I don't know.
1:28.0	Data? Is this like a metaphor?
1:31.0	I guess you could probably say, have a lot of different answers.
1:35.0	Electricity is probably one. Someone could say data. I was going to say online
1:40.1	advertising. Ah, now this is interesting. Do you mean in the sense that online
1:45.2	advertising pays for websites to actually run? Yeah, basically it's like if you
	...

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