The Importance of Strategic Partnerships when Starting a Business, with Louisa Serene Schneider, Founder of Rowan
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 12 April 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
“When you work through your partnerships, you want to make sure that it's mutually beneficial,” says Louisa Serene Schneider, Founder of Rowan, an ear-piercing boutique dedicated to providing safe piercings to customers around the country. While Louisa initially began attracting customers through word-of-mouth marketing and local partnerships, she has since grown her business on a national scale. Today, Rowan has a national partnership with Target, plus many of their own boutiques (with more popping up all across the country).
As a mother, Louisa was hard-pressed to find a safe alternative to piercing her daughters' ears. With a strong background in finance and a good eye for business opportunities, Louisa was inspired to start Rowan, a one-of-a-kind piercing service that offers hypoallergenic jewelry and piercings provided by trained nurses. Throughout her journey, Louisa has found incredible strength within her partnerships. Not only is she able to better spread awareness about her service, but she can return the favor.
Tune into this episode of Dear FoundHer… to learn more about the importance of building strategic partnerships, your network, understanding your customers, and word of mouth marketing so you can take actionable steps towards pursuing your business ideas.
Quotes
• “Be fearful when others are greedy. Be greedy when others are fearful.” (10:47-10:50)
• “You really need to know your customer. You need to know where she is, what she reads, what kind of coffee she likes. You need to know everything about her so that you can provide her a solution that she might not even know she wants.” (16:37-16:50)
• “I think the biggest compliment is when people say ‘why didn't I think of that’?” (16:56-17:00)
• “There's nothing more valuable than word of mouth.” (24:38-24:40)
• “The path to getting an investor is really challenging, and it requires a tremendous number of meetings.” (31:16-31:24)
• “You need to have a super tight elevator pitch on what you're doing and why it's amazing. Don't shy away from it, tell everyone.” (32:42-32:50)
Connect with Louisa Serene Schneider:
Instagram: http://www.instagram.com/louisasereneschneider
Instagram: http://www.instagram.com/heyrowan
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a |
| 0:14.7 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:20.5 | host of the Dear Founder podcast. I say this |
| 0:23.3 | because I've lived it for over a decade. I started my first company with $500 in my pocket and a |
| 0:29.1 | baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk |
| 0:36.1 | all things starting, growing, nurturing, and in some |
| 0:39.7 | cases even selling a business. Together with some of my closest contacts, I'm here to help you find |
| 0:45.1 | your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:54.9 | reaching your own founder goals. Welcome back to another episode of your founder. Before we get |
| 1:00.6 | into today's episode, I want to let you in on something I have going on. A lot of you have been |
| 1:05.2 | DMing me, sending me messages and asking me when I'm bringing back my small business workshops. |
| 1:09.9 | Well, good news. |
| 1:11.3 | On April 25th, I'm kicking off a free masterclass social media for small business. |
| 1:16.6 | If you're looking up your social media game when it comes to your company, you're |
| 1:20.3 | absolutely going to want to join me. |
| 1:22.8 | You'll walk away with a comprehensive idea of what to post, where, when, and how to do it |
| 1:26.9 | efficiently so that you |
| 1:28.2 | can focus on growing your business. This seven-day masterclass is going to be off the hook. |
| 1:34.4 | You're going to want to click the link in the show notes for more information and to sign up, |
| 1:38.0 | and it's free so there's no excuse. Don't wait. The door's closed soon. |
... |
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