What's up? Welcome to or welcome back for another episode of the Action Academy podcast, the show that gets you rich, happy, successful, and free with a capital F in your life and business, baby.

Happy Monday, happy whatever day you're listening to this. Remember that this show is not free. There is a cost. There is one and only charge, and that is that you share this episode with at minimum one person that you think would get value from it.

Today, ladies and gentlemen, we're covering a topic that is extraordinarily important and one that I have recently been implementing in my own life, in my own business, over the last three years. And I would say it is the make or break

cause for my personal success. And not only is today's show topic the cause of my own personal

success, but I would say that this is the single commonality that I see across all of the show

guests on the Action Academy podcast. Remember that I'm interviewing

people in the seven to nine figure range almost daily Monday through Friday. And this

commonality has been interesting to see across the board for each and every one of them,

each episode, each interview. And that commonality is the paydown of a specific category of

debt. Now, let's discuss debt in the macro sense really quickly before we get into the actual

answer in the topic of today's show. Normally, the context in which we discuss debt would be

financial debt, maybe credit card debt. We would

discuss it in real estate debt. We would discuss it in business debt. So is that what we're

talking about today? Maybe the Dave Ramsey debt snowball. Are we talking about interest rates?

Are we talking about mortgages? 30 year fixed, 15 year variable, 40 year mortgages. What are we

talking about today? LOCs?

Nope, not at all. Ironically, I'd say that low-interest fixed rate, 30-year mortgage debt is an

asset in an inflationary environment rather than a liability, but that is the topic for another

show. So which is the debt that we're discussing today?

What type? What category? The answer, ladies to gentlemen, is the debt of ignorance.

The debt of ignorance. Let me explain. No matter what stage of business that you're at, whether you're at

the $0 mark going to your first $100,000, your first $100,000 going for your first million,

...