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The Playbook With David Meltzer

The Importance of “Failing Fast” in Digital Marketing with Jeremy Blossom | Playbook

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Careers, Business

4.91.9K Ratings

🗓️ 9 September 2023

⏱️ 13 minutes

🧾️ Download transcript

Summary

Today's episode is from a recent conversation with Jeremy Blossom, CEO and Founder of Strikepoint Media. We discuss the intricacies of digital marketing and the importance of 'failing fast' through small-scale testing, managing clients expectations, and the art of building a personal brand. He emphasizes that success is not just about profit, but about passion and purpose.

Transcript

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0:00.0

This is The Playbook Hi, this is Dave Meltzer with Entrepreneurs

0:08.3

The Playbook.

0:09.3

I'm at the greatest stadium ever created and I wish Jeremy Blossom and my face were

0:14.7

up there on that billion dollar screen because then it would do this interview justice.

0:18.9

I'm so excited to be here.

0:20.6

The CEO founder of StrikePoint here with me today at SoFi.

0:24.6

Welcome, Jeremy.

0:25.6

Thank you so much, David.

0:26.6

What an honor and what a backdrop.

0:28.8

This is incredible.

0:29.8

Now the kids are coming out, you have the energy up.

0:32.8

Now digital marketing is your expertise and it has made my personal brand and career.

0:40.5

I never imagined the power of understanding digital marketing and utilizing it in the

0:46.1

correct manner.

0:48.2

What are some of the aspects that people are missing today because talk about noise

0:52.5

in the space.

0:53.5

There's a lot of people in digital marketing that oversell back and sell, lie manipulate

0:58.6

and straight out steal or cheat people all the time from 19 to 59, it doesn't matter

1:04.9

what age they are, they just propose something that is logistically and statistically impossible.

1:12.7

What are some of the aspects that people should look for as a leader in digital marketing

1:17.0

or agency so successful, your reputation is clean and clear that you are someone that works

1:23.8

with your customer to manage expectations and create long-term success.

...

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