Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

All right guys before we start we got a special message from our sponsor.

If you want to rank higher on Google, you gotta look at your paid speed time.

The faster your website loads, the better off you are. With

Google's core vital update, that makes it super, super important to optimize your

site for low time. And one easy way to do it is use the host that Eric and I use dream

host so just go to dream host or Google it find it check it out and it's a great way

to improve your low time. Okay everyone, it's time for another episode of Marketing School and I hope you're ready.

I'm your host, Eric Sue, and I'm Neil Patel.

And today we're going to talk about the importance of being a T-shaped marketer.

So what the heck is a T-shaped marketer?

Well, to make it simple to understand, there's specialists and then there are T-shaped marketers or you can call them growth hackers and these are the people that understand the different disciplines of digital marketing, right?

So it can be they understand the concepts around email marketing, pay-per-click, marketing funnels across the board, but they do specialize in one area. So let's say you understand in general these other subjects and you specialize in one area

the middle area that you specialize in that's what creates this T-shaped

so that's why it's called a T-shaped marketer in the first place so if I know all these

other subjects and I specialize in SEO I can be considered a T-shaped marketer.

Now, versus a specialist, especially just really understands one area.

I might understand a little bit about the other ones but not too much so you want someone

that's a T-shaped marketer because they bring a lot more benefit to the table now I

...