Quick Note, this is about my company, it's called Single Grain, and Single Grain is an

ad agency where we're focused on driving innovation.

And so we'll talk about a couple of new strategies and if you need help with marketing, great,

if not, here a couple of new strategies that you should try out.

One is programmatic CRO.

So we are doing programmatic conversion rate optimization on our site.

So we're building products that will automatically optimize your site

to increase conversion rates.

We're also auto optimizing, auto updating from a SEO standpoint.

And we're constantly thinking about what else we can do in terms of enriching

the visitors that are hitting your website and also

tailoring custom messages for them using AI. And so there's a handful of things that

we're doing from a marketing standpoint and our mission is just to drive more

innovation. So if you want to learn more just go to single grain.com to learn more and we'll see you inside.

Let's just talk about the impact of AI overviews on SEO. First let's explain what AI overviews is. It's basically SGE, so search generative experience.

They renamed it. Yeah, it's basically David Sachs put this in a good way. It's basically perplexity.

So perplexity is like when you search for something,

you get the answer and you get like everything it's cited, right?

That's what it is.

And so far, so Siege Media, so this is a, Ross Hudgens, tweeted this and I'll just say that he did a

post on this and it shows that so far it's, there's like a slight CTR increase, and when I say slight CTR increase for AI overviews,

for all industries, average CTR. Okay, this is May 8th to May 11th.

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