4.1 • 11.9K Ratings
🗓️ 1 August 2019
⏱️ 16 minutes
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0:00.0 | This TED Talk features writer and entrepreneur Margaret Heffernan, recorded live at TED Summit 2019. |
0:09.9 | Recently, the leadership team of an American supermarket chain decided that their business needed to get a lot more efficient. |
0:17.1 | So they embraced their digital transformation with zeal. |
0:21.6 | Out went the team supervising meat, veg, bakery, |
0:25.6 | and in came an algorithmic task allocator. |
0:30.2 | Now instead of people working together, each employee went, clocked in, |
0:34.7 | got assigned a task, did it, came back for more. This was scientific management |
0:40.7 | on steroids, standardizing and allocating work. It was super efficient. Well, not quite. Because the |
0:51.5 | task allocator didn't know when a customer was going to drop a box of eggs. |
0:56.0 | Couldn't predict when some crazy kid was going to knock over a display |
0:59.5 | or when the local high school decided that everybody needed to bring in coconuts the next day. |
1:05.7 | Efficiency works really well when you can predict exactly what you're going to need. |
1:12.0 | But when the anomalous or unexpected comes along, kids, customers, coconuts, well then efficiency is no longer |
1:18.6 | your friend. This has become a really crucial issue, this ability to deal with the unexpected, |
1:26.9 | because the unexpected is becoming the norm. |
1:30.3 | It's why experts in forecasters are reluctant to predict anything more than 400 days out. |
1:37.3 | Why? Because over the last 20 or 30 years, much of the world has gone from being complicated to being complex, |
1:47.0 | which means that, yes, there are patterns, but they don't repeat themselves regularly. |
1:52.0 | It means that very small changes can make a disproportionate impact, |
1:57.0 | and it means that expertise won't always suffice because the system just keeps changing too fast. |
2:03.6 | So what that means is that there's a huge amount in the world that kind of defies forecasting now. |
2:13.6 | It's why the Bank of England will say, yes, there will be another crash, but we don't know why or when. |
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