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Witness History

The home video war

Witness History

BBC

History, Personal Journals, Society & Culture

4.41.6K Ratings

🗓️ 6 October 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

Before streaming and catch-up TV, owning a video recorder was one of the only ways to watch on-demand entertainment.

In 1975 Sony launched Betamax with its half-inch-wide tape capable of recording 60 minutes of television. It was the length of most American shows - the perfect run-time. But in 1977, JVC released its VHS: it was bigger and bulkier, but capable of taping a full two-hour movie. That extra time turned out to be a game-changer, offering viewers more choice, more flexibility, and ultimately, more power.

Johnny I’Anson speaks to industry veteran Marc Wielage, who watched it all unfold from the inside. Marc tells Johnny how marketing, business decisions, and consumer behaviour shaped the outcome.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from the death of Adolf Hitler, the first spacewalk and the making of the movie Jaws, to celebrity tortoise Lonesome George, the Kobe earthquake and the invention of superglue. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: Eva Peron – Argentina’s Evita; President Ronald Reagan and his famous ‘tear down this wall’ speech; Thomas Keneally on why he wrote Schindler’s List; and Jacques Derrida, France’s ‘rock star’ philosopher. You can learn all about fascinating and surprising stories, such as the civil rights swimming protest; the disastrous D-Day rehearsal; and the death of one of the world’s oldest languages.

(Photo: VHS and Betamax tape comparison. Credit: Museum of Obsolete Media)

Transcript

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0:00.0

BBC Sounds, music, radio, podcasts.

0:05.6

Your time starts now.

0:07.2

You're about to listen to a BBC podcast.

0:09.4

Absolutely right.

0:11.5

So, you might like to know that the BBC makes loads of other podcasts.

0:15.6

Really?

0:16.4

Wow.

0:17.2

Many of them are very funny.

0:19.1

Which I think means...

0:20.1

A hatful of ha-hars. And energy. Even if we do say so ourselves. I agree 100% to that. Find them all on BBC Sounds. Just tell us a joke. Come on. Tell us a joke. Tell us a joke. Come on. Tell us a joke. Just search comedy on BBC Sounds. I'm really looking forward to getting stuck in. I'm really looking forward to getting stuck in.

0:46.5

Hello, welcome to the Witness History podcast from the BBC World Service with me, Johnny Iyanson.

0:55.3

We're going back to 1975 to the beginning of a war that would last more than 10 years, playing out in the living rooms of millions of people across the globe.

1:00.1

It was a very bloody, ugly, difficult war.

1:05.6

So despite producing what some people consider a far superior quality picture, can Betamax survive?

1:11.6

They believed they alone, Sony, had such a big, important name.

1:15.6

They would be able to make Betamax succeed, and they were wrong.

1:20.6

His Betamax system had a good reputation technically, but was soon outstripped by the more widely available VHS rival.

1:31.4

And I can truthfully say home video changed my life.

1:43.6

Mark Weeludge has worked in the movie business for decades, and in the 70s and 80s watched this dramatic tale unfold whilst working for video review magazine as its technical editor.

1:51.6

The conflict began in 1975 when Sony released the Betamax, a revolutionary home videotape recorder that cost $1,200. A year later, JVC, the Japan Victor company,

2:04.8

would follow with its rival VHS machine, which cost just under $1,000. But it all could have been

2:11.6

so different if JVC's parent company had their way.

...

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