In 1964, Barry Goldwater's campaign ran the slogan,

In your heart, you know he's right.

It was a play on Goldwater's conservative positions.

In response, his opponent Lyndon Johnson used the counter slogan,

In your guts, you know he's nuts.

The American people liked LBJ's response response and voted for him in a landslide.

Catchy lines like these can help make or break an entire campaign.

You can find out about these slogans and more in Words to Win by, a new book from Apollo publishers.

This book is brimming with 500 color images from

American presidential campaigns covering every election from 1900 to 2020. It showcases the visuals

and slogans that defined America's leaders for millions of voters and changed the course of

history. We are giving away five copies of Words to Win By to five lucky listeners.

To sign up for the book giveaway, click on the link in the description to subscribe.

At the end of March, every subscriber will be entered into the drawing for the giveaway.

Again, to sign up for the book giveaway of Words to Win by,

click on the link in the description or go to our website, thisamericanpresident.com, to subscribe.

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