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INSIDE AND OUTSIDE: Nature + Pop Culture News with Jessica Murnane

The History of Flower Societies + The Pros and Cons of Substack + The Story Behind the Zingerman's Brand with Allie Lehman (founder of Wonderly and Huge Fan)

INSIDE AND OUTSIDE: Nature + Pop Culture News with Jessica Murnane

Jessica Murnane

Leisure, Home & Garden, Society & Culture

4.9651 Ratings

🗓️ 4 November 2025

⏱️ 65 minutes

🧾️ Download transcript

Summary

About this week's guest: Allie Lehman is the founder of Wonderly, a design and development studio. She also writes Huge Fan, a publication about fandom and business (it's part storytelling, part strategy, and always about the way fans shape what lasts).

She's also an artist and illustrator and serves on the board of All People Arts.

 

Show notes!
This week's sponsor: Semaine

Sign up for the
Inside + Outside newsletter

New session: Starting A Well-Being Garden

Where you can find Allie:
Wonderly
Huge Fan
Illustrations

Things we talked about:
American Iris Society
North American Lily Society
American Daffodil Society
National Chrysanthemum Society
American Begonia Society
American Peony Society
The Story Behind Wayfair via Business Insider
Zingerman's Community of Businesses
Zingerman's Olive Oils

To advertise on the podcast: hello@baskergardens.com

Transcript

Click on a timestamp to play from that location

0:00.0

Hello. I'm your host, Jessica Mernan, and this is Inside Outside. I'm an author,

0:19.5

consultant, and a horticultural therapy practitioner, and my company

0:23.0

Basker helps people and businesses use nature and gardening for health, creativity, and

0:28.9

social well-being. Before we get to our guests, I wanted to tell you that I added a new service on

0:34.2

the Basker website. It's called Darding a a well-being garden. I love growing from seed,

0:41.7

but I've been hearing from people, they don't feel like they have the time or space, or it's just a little

0:47.6

too intimidating right now for them to do it. So this is a new offering about starting a garden to get all

0:53.8

the benefits of nature with

0:55.8

purchase plants. I can work with you to create a small garden in pots or a big garden in the

1:01.2

yard that's full of lots and lots of sensory moments. It can be so overwhelming and intimidating

1:08.3

to do this and I want to show you how to do it.

1:11.2

So I'll include a link to this in the show notes, or you can click on the work with me page on

1:16.1

Bascargartaggartons.com. And then one more thing. I have another group workshop that is happening.

1:22.5

I'll be sending this out this week, and it's how to press flowers and create cool things with them.

1:28.9

I know sometimes pressing flowers can feel a little bit grandma's crusty, dusty, musty, well,

1:36.2

there's a lot of cool grandmas that aren't crusty, dusty, messy, but a little old fashion,

1:39.5

I should say. And it can be so modern and so beautiful. It's something that I am absolutely addicted to right now. And for a lot of you that live in colder climates and you can't garden, this is such an incredible way to work with plants and get a little bit of that goodness from them. And it's one of my most favorite ways of doing it

2:02.2

inside. So I'll be sending out an email about that if you're signed up for the newsletter.

2:07.9

If not, there'll be a link to that in the show notes too. Okay, today's guest, it's Ali Lehman.

2:15.0

She is the founder of Wonderly, a design and development studio that helps

2:19.6

creators and brands launch memberships and grow their communities. Some of her clients include

2:25.2

some big food names like Molly Baz, Caroline Chambers, and Dan Pelosi, and a favorite of mine,

...

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