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The Russell Brunson Show

The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 2 June 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable! If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold! Key Highlights: Why most entrepreneurs struggle to raise money, and what Bridger did differently The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms How to pitch your business to investors (even if you don’t think you’re ready) Why “small thinking” kills momentum, and how to build a vision people want to fund Bridger’s 3 keys to raising capital and building credibility fast What we can learn from the world’s best fund managers, and how to apply it to marketing The difference between being a CEO and a visionary, and how to grow into that next level of leadership Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role! To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.clickfunnelsconnect.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

The £5 pound meal deal from McDonald's.

0:02.0

Get a cheeseburger or mayo chicken, medium fries,

0:05.0

four McNuggets and a medium soft drink for guess what?

0:08.0

That's right, five pounds.

0:10.0

It's not called the £5 meal deal for nothing.

0:13.0

From 11am, not available on delivery.

0:16.0

Carbonated soft drink upgrade fees apply.

0:18.0

Participating restaurants, subjects availability.

0:20.0

Hi, this is Ava from Vanta.

0:22.9

In today's digital world, compliance regulations are changing constantly.

0:27.2

And earning customer trust has never mattered more.

0:30.1

Vanta helps companies get compliant fast and stay secure,

0:33.6

with the most advanced AI automation and continuous monitoring out there.

0:37.6

So whether you're a startup going for your first stock two or ISO 27,001,

0:41.6

where a growing enterprise managing vendor risk, Banta makes it quick, easy, and scalable.

0:46.6

And I'm not to saying that because I work here.

0:48.5

Get started today at banta.com.

0:50.7

What's up everybody? This is Russell. Welcome back to the show.

0:53.3

I hope we enjoyed last,

0:54.8

episode where we talked about the ClickFunnels Connect event. He had a chance here for me and

0:58.8

McCall Jones. And now I'm going to take you guys to the second part of that ClickFunnels Connect

1:02.9

event. This one we've got one of my friends, Bridger, who has built an amazingly cool community

...

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