The High School Party Concept | INSIDE 4Ds

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 10 September 2019

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Podcast listeners, today you get a special Inside 4Ds episode. This session took place on August 15th out of our NYC office. As you know 4Ds is one of my favorite things to do as I get to help solve every day business problems that entrepreneurs, SMBs and personal brands deal with. Fires me up!! If you're interested in attending a 4Ds session check out the link here https://vaynermedia.com/service/4ds/ and tweet me @garyvee with any questions ;)

TIMESTAMPS:

00:30 - 5:20 Guest Introductions

7:05 Being Agenda Driven - not all posts are created equal

9:05 Turning Referrals and word-of-mouth into creative

10:20 Eliminating Friction … at scale

12:55 Think like a ‘magazine’ company (Think like a publisher) (Think Like Vogue)

19:55 The High School Party Concept

25:35 - Video of the Day Question

26:30 - Why Vulnerability will work on LinkedIn

27:45 - How to work with old school businesses and not selling to the unsellable

35:05 - Benefits of FB Groups

37:05 - Creating Content for Dual Sided Marketplaces

40:05 - Family Cookie Business and building demand to penetrate new territories

43:15 - Generating demand for software businesses

45:50 - Optimizing on shipping for food businesses to retain control

46:45 - Rapid fire Q&A

Thank you for listening, and if you have any feedback, please remember to tweet me @garyvee or leave a comment on my LinkedIn Post!

Transcript

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0:00.0	But, you know, to me, the thing that will spend time on when I get to her is like, I don't
0:05.5	think all posts are created equal.
0:07.7	This is the Gary V. Audio Experience.
0:12.1	Great.
0:13.4	So, maybe we'll go around and you'll give me some context and this is where we'll go
0:17.0	into one-on-one questions.
0:20.0	This is the time to get selfish.
0:23.3	But we have definitely found that oftentimes questions map to, you know, others.
0:29.2	So I'm glad you guys are here.
0:30.7	Thank you.
0:31.7	Thanks for having us.
0:34.0	My name is Kayla.
0:35.0	I'm from just outside of Dallas.
0:37.2	And starting up a term-key creative team creating photo video for social and so forth,
0:44.0	focusing more on smaller startup businesses, E-Com and that's a good thing.
0:49.6	Awesome.
0:50.6	Trying to steal the outsourcing projects from ad agencies and that type of thing.
0:54.8	Makes sense.
0:55.8	And what have you been doing prior to this or currently doing?
1:00.2	I've been a commercial photo producer for about 16 years.
1:03.3	Awesome.
1:04.3	So I'm trying to now get out from underneath that umbrella of another company and going
	...

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