Welcome to Jimmy's Jobs of the Future. I'm fascinated by traditional industries that are being

modernised by new tools. And that is today's guest and today's sector. Local journalism has been

struggling for years, for decades, even. The traditional models of advertising and the likes of

Google and Facebook have taken so much of that away from them. But today's guest is on a mission

to try and change that. He's building local journals and backup from the grassroots.

Yoshi started the Manchester mill just before the pandemic started. He's now employing people

across three different cities as they've expanded to Sheffield and Liverpool as well.

There's a certain momentum that cities get, I think. Like they've got momentum, people are moving

here, businesses are opening here, media outlets are covering here. I find it an incredibly

inspiring story of what he is trying to achieve with this company. They are about to go on a big

growth curve. So we talked to him about jobs that he's going to be hiring for. Not only the traditional

journalists, but how he's going to be looking for a head of growth and a sales executive.

Everyone is like, I am creating the newspaper of the future. It's a fascinating episode of Jimmy's

Jobs of the Future. I hope you enjoy listening and watching as much as I did recording.

Yoshi, welcome to Jimmy's Jobs of the Future. Thanks very much for having me on.

So tell us about your model. I explained it a bit in the introduction, but I think you're one of

the heroes that's saving local journalism without bigger you up too much at the beginning.

But where did the name Manchester mill come from? That's a good question. So I was trying to

think of something to call the publication. And I had spending days trying to think of different

things and clever things. And I had this whole idea of reprising a name of an old newspaper

that used to exist. Because I think one of the very early newspapers in the North was a newsletter.

And I was trying to think, could I call it that? But it had kind of a weird name. So eventually,

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