What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to Founders Journal,

My Audio, Daily Diary made public for the world, where every day I will give you the listener a

backstage pass into building Morning Brew to help you think better in order to

build better and today we are talking about the great unlock for thinking, creativity, and

connection. Let's hop into it.

So I fundamentally believe that we as human beings love to complicate things.

And if we didn't love to complicate things, the way that we would all work out is simply by doing

push-ups, sit-ups, and pull-ups every single day.

Like I watch some of these people that just do push-ups, sit-ups, and pull-ups for 30 years

straight, and they are the most like ripped in shape people I've ever seen.

But at the end of the day the simple things, the boring things, I find are often the most

transformative things if we do them constantly for years on end. I think exercise is one of those things. I think

eating in moderation is one of those things. I think sleeping for eight hours is one of those things.

I also think that writing is one of those things. I also think that writing is one of those things. So nine essays in or actually sorry now I'm 10 essays in to ship 30 for 30.

I have found the act of writing to be a truly transformative experience.

For those of you that haven't been following my writing journey just to give you a quick download,

I saw this guy Dickie Bush post on Twitter about this writing challenge 3430

ship 3430 that he was running. Basically there's a group of us that are

writing atomic essays every day for 30 days

atomic just means like short in length so 200 to 250 words and I believe it has

been an incredibly profound experience.

I am left more energized than ever before.

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