An Instagram post gets an unexpected boost. A Tik-Toc catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media stardom is made.

It's a different kind of fame that's not always as glamorous as it looks.

From Spotify and the Rer Podcast Network, I'm

Melissa Bresnack. You can listen to this blue up on Spotify

or wherever you get your podcasts. Hello, and I'm

here with our lovely producer Sasha Eshall and this week's guest host

Rob Mahoney's back to breakdown episode 8 History Week and also eventually give us his

Yogan take which we teased last time he was here but we've got so much to get

into before we can get into that Rob welcome back I'm sorry that it had to be under these circumstances.

Yeah, thanks for really bringing me on for the doozy episodes, you know?

Wait, were you here for Mexican Week too?

Thank God I was not.

Honestly, in fairness to you guys I think every week this season has been kind of a

debacle in its own way. Yeah it's been just been varying varying levels of

entertainment but this was tough.

This was the toughest watch of the season thus far, right?

I think Mexican Week is its own special.

Yeah, it's its own thing.

But if we're just like you know pretending that never happened

...