Z, move number two, I want to ask you, the no-brainer.

Why do you have to have a ridiculously compelling, you can't say no-to-it offer?

Why is that so important?

Well, the reason why it's important is because you've got to get the golden look.

Golden look.

You've got to get the golden look.

What does that mean?

Well, the golden look is when you get the opportunity to then sell them for their lifetime. So the first one is I refer to it as the golden look. You can call it, you know, whatever you'd like. So for example, an elephant in the room, your men's hair grooming establishment is the first The first haircut and first experience is one dollar. Basically, it's free. I mean, call it what it is. I mean, a dollar. Really? Come on. That's kind of free. It's a dollar. And if you go back in time, I mean, you know, from like 1971, it's probably like 12 cents. I mean, you know, yeah, before the gold standard, before we got off the gold standard. Exactly, yeah. So it's maybe like 12 cents i mean you know yeah before the gold standard

before we got off the gold standard exactly yeah so it's maybe eight cents i don't know so it's

basically free but what that is the opportunity for them to come in and and you get the golden look

and what that means is they come in and you're now had the opportunity to cut their hair and impress them

and then sell them on the packages sell them on you um so step, you've got to get them in the door. You can't make them a lifelong customer if you can't get them in the door to begin. Okay, I'm going to just beat you up with questions. Okay. Okay. Okay. Okay. Okay. Question number one. All right. What is your nobrainer at Dr. Robert Zellner and Associates?

Well, my my no-brainer has always been established around the the figure $99 from day one for 26 years.

$99. Yeah. Back when I opened, it was actually two pair of contacts, one colored, one clear, the exam, follow-up, solutions, the whole deal for $99.

Then it morphed into two pair of glasses or glasses and contacts, and now it's still $99. You say, how can you just, how's possible? It doesn't seem possible. It is possible. Now what we do is one pair of glasses and the eye examine on the follow up care and free frame warranty and everything that comes to all, all the goodies that come with that for just $99. So I'm still, I'm hanging on to that number because, you know, there's something kind of magical about certain numbers, you know. And so 99 look, your shirt, if you could see right now in the box that rocks, you have a Claytron jersey over there and says 99 on it. So I'm always, I'm always stimulated by that number 99. This song goes out to all the Dr. Robert Zellner's out there.

Everybody.

All the Bobby Zellner's.

All the Rob Zellner's, all the Bob Zellner's.

If you do not get it done, there is nobody else.

Nobody.

There's no sick days for you because you can't replace yourself.

You replace more.

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