4.6 • 1.3K Ratings
🗓️ 8 February 2022
⏱️ 12 minutes
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0:00.0 | Mailchimp would like to talk to you about customers. |
0:03.6 | A customer is what happens when marketers fail to personalise their marketing, |
0:07.7 | grouping customers with very different behaviours into one tangled mess. |
0:11.8 | But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer. |
0:18.2 | So get MailChimp and turn your customers into customers. |
0:22.4 | Into it MailChimp, the number one email marketing and automation brand. |
0:26.7 | Based on customer numbers, per verification email, advertising at MailChimp.com. |
0:34.4 | It's Rico Daley. I'm Adam Clark Estus. And today, we have a shopping mystery. |
0:44.7 | So a few months ago, I was just scrolling on Instagram and I came across this brand patchwork. |
0:50.7 | And they said that they were a Los Angeles-based modern-cheek, |
0:54.7 | woman-owned boutique. This is Terry Nguyen, a reporter for The Goods. |
0:59.2 | It looked really creative. There were a lot of deconstructed silhouettes. |
1:03.4 | Like, there were a lot of cropped blazers. There were a lot of crop tops. |
1:06.6 | Like, there were tank tops that had like weird straps. |
1:09.8 | And for me, as a shopper, I'm really intrigued by weird stuff. |
1:14.3 | So it was definitely like statement clothing. It didn't look like, you know, |
1:18.4 | something that you could walk into H&M and buy. |
1:21.2 | But that wasn't the only thing about Studio Patchwork's Instagram that caught Terry's eye. |
1:26.1 | On its bio, it described itself as alteration is innovation. So it made me really think that it |
1:33.0 | handcrafted its garments. And for slow fashion, the prices were practically a steal. |
1:38.5 | Their clothes ranged from around like $50 to like $150 to even like $200 for some pieces, |
1:44.6 | because they sold not just shirts, but also like pants, skirts, and kind of these big |
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