The German Immigrant Behind Coors Banquet Beer
Our American Stories
iHeartPodcasts
4.6 • 817 Ratings
🗓️ 9 September 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
On this episode of Our American Stories, before it became one of America’s most recognizable beer brands, Coors was the dream of Adolph Coors, a German immigrant who started brewing in the mining towns of Colorado. With a commitment to quality and a passion for craft, Coors created what would become Coors Banquet—a beer with staying power. Pete Coors shares how his ancestors’ hard work, vision, and old-world techniques helped shape the brewery’s legacy.
Support the show (https://www.ouramericanstories.com/donate)
Support the show: https://www.ouramericanstories.com/donate
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is an I-Heart podcast. |
| 0:04.0 | What I told people, I was making a podcast about Benghazi. |
| 0:08.5 | Nine times out of ten, they called me a masochist, rolled their eyes, or just asked, why? |
| 0:15.1 | Benghazi, the truth became a web of lies. |
| 0:18.5 | From prologue projects and Pushkin Industries, this is Fiasco, Benghazi. |
| 0:23.6 | What difference at this point does it make? |
| 0:26.6 | Listen to Fiasco, Benghazi, on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. |
| 0:33.6 | You know, And we return to our American stories. |
| 0:47.5 | And up next, a story from Pete Coors on Adolf Coors. |
| 0:52.2 | Take it away, Pete. |
| 0:53.0 | Thank you. on Adolf Coors. Take it away, Pete. |
| 1:05.8 | Well, so Adolf was born somewhere in the 1840s, |
| 1:10.7 | in a little place called Barmanon Vuppertal in Germany. Kind of an interesting story. People say |
| 1:13.2 | the C-O-O-R-S name is kind of unusual for a German name. His birth certificate, he was signed |
| 1:22.3 | in his course K-O-R-S, which is very German, and his father actually signed K-O-H-R-S. |
| 1:29.3 | And by the time his sister was born about eight or ten years later, there was a Dutch magistrate |
| 1:36.3 | who brought the double O from their languish and it became C-O-R-S. |
| 1:41.3 | His father was a flour miller. I died when he was 10. He had been |
| 1:49.9 | apprenticed three times in order to survive. Once as a flower miller with his |
| 1:55.0 | father's trade, once as a printer bookfinder and those are three years |
| 2:00.4 | indentureships which as I understand in those |
| 2:03.2 | days, that meant you got room and board and that's about it. And then the third one in brewing. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

