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Planet Money

The Gecko Effect

Planet Money

NPR

Business, News

4.629.8K Ratings

🗓️ 11 June 2022

⏱️ 28 minutes

🧾️ Download transcript

Summary

Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here

Transcript

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0:00.0

Hey, Planet Money listeners, it's annual survey time at NPR.

0:04.2

Filling out this survey will help us understand you are listeners,

0:07.8

so we can make a better show.

0:10.0

We do actually sit down and read and analyze all the responses.

0:14.3

We especially want to hear from people who are new to Planet Money.

0:18.4

The survey is short and it's anonymous.

0:21.0

It's at npr.org slash podcast survey.

0:24.8

All one word, that's npr.org slash podcast survey.

0:29.0

Thank you so very much and on to the show.

0:32.0

This is Planet Money from NPR.

0:38.0

There was this recent real poll that we have become like a little obsessed with over here.

0:45.0

It was conducted by the Harris polling company along with ad age,

0:49.0

as in the industry publication that reports on advertising.

0:53.0

We called somebody up to talk about this.

0:55.0

Adrian Pascarelli, I'm a senior reporter at ad age.

0:59.0

Basically ad age ran a popularity contest, a one through nine ranking of insurance company mascots.

1:09.0

Who's number nine?

1:10.0

It was Jamie from Progressive.

1:12.0

He's the sidekick to flow.

1:15.0

Yeah, he's a little bit, he can be irritating.

1:18.0

I think that's his whole thing.

1:20.0

Yes, I was the first of meeting.

...

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