The Future of Video: How Many Words Will A Picture Be Worth?

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 21 April 2021

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Buzz: During 2020, video was the “king” of media types. Americans were Zooming into work meetings, logging into online classrooms, FaceTiming friends and family, and streaming entertainment more than ever. Binge-watching and gaming were up 25 percent and 75 percent, respectively. Americans spent an average of 42 minutes a day viewing digital video on their phones last year, compared to 23 minutes on computers. [Connie Chan: https://a16z.com/2020/12/07/social-strikes-back-video/] But this began way before COVID. Since 2015, video streaming has risen 13 percent year-over-year. Now, we’re about to enter a new era of video-first products beyond entertainment and gaming. If video 1.0 phase was laid-back, video 2.0 will be more interactive and participatory, with users engaging with the platform, giving direct feedback on the content, and shaping the experience in real time. How did we get to this moment? The first era was television – controlled by big budgets and lead time to produce 30 or 60 minute shows. In the second era, YouTube unleashed a new category where anyone can be a creator – videos 1 minute, 10 minutes, even 24 hours long. Then the TikTok era— video condensed to one minute or less, with some of the best just 10 or 20 seconds long. All you need is a smartphone. TikTok reached 1 billion monthly active users in just four years, half the time it took Facebook, Instagram, and YouTube. We’ll ask Kirsten Boileau, Karl Yeh, Ryan Sonnenberg, Loic Simon and Vincenzo Landino for their take on The Future of Video: How Many Words Will A Picture Be Worth?

Transcript

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0:00.0	Where does yesterday's future, which is already here, ready here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?
0:16.4	Welcome to Technology Revolution, the future of now.
0:30.5	Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now.
0:34.5	Here's your host who will take us into the future of now.
0:35.9	Bonnie D. Graham.
0:39.1	Welcome, welcome, welcome, welcome, welcome, welcome.
0:43.4	If you don't remember, the number of welcomes equals the number of guests I have.
0:44.3	This is TechRab.
0:45.5	We finally call our show.
0:47.5	On Wednesdays, we are live streaming.
0:49.4	Hello to Facebook if you're seeing us.
0:50.9	Hello to LinkedIn if you're seeing us. And hello on the Voice America Business Channel.
0:53.8	Let me tell you what our topic
0:54.9	is today and this is really cool. During 2020, come on the year, we all want to forget, but we can't
1:02.0	because it changed everything in every single way. During 2020, video was the king of media types.
1:08.5	Americans, I don't know what the statistics around the world are. We might
1:11.3	ask one of our panelists a week might know this. Americans resuming into work meetings, logging into
1:16.2	online classrooms, FaceTiming friends and families and streaming entertainment more than ever. Binge
1:21.1	watching and gaming were up 25% and 75% respectively. That's a quote from A16Z.com from the reporter named Connie Chan.
1:30.8	Now let me give you a little more. Do you think that streaming really got popular in 2020?
1:35.9	No, it was already on its way in 2015. Video streaming rose 13% year over years since then.
1:42.2	And get this, Americans last year spent on average 42 minutes
	...

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