The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 3 October 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

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As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution.

John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy.

If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results.

In this episode:

- Understanding model data in advertising

- The role of attribution in scaling campaigns

- What percentage of ad data is modelled?

- Content diversification strategies

- Meta's role in ad spend allocation

- Evaluating ad performance beyond CPA

- Where to learn more and get help

Mentioned in the Episode:

Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda

Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic

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We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/

Transcript

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0:00.0	We don't create ads for people anymore.
0:01.9	We have to create ads for AI first.
0:03.9	At what point do you say, well, that creative isn't doing anything to acquire new customers?
0:09.8	How do you guide the media buyers to say, all right, well, that's when you have to shut that one off.
0:14.2	That's when you have to do more of that one.
0:16.4	And it's actually fairly simplistic.
0:17.8	And what the Andromeda engine does is...
0:22.5	You're listening to perpetual traffic. All right, I get it. You're a small business, you're a startup,
0:30.5	you're a lean team. Everyone's doing dozens of different things and you've got to move fast and
0:35.0	be smart to compete with the big guys and the big gals.
0:38.1	You've seen their endless resources.
0:40.9	You know they are power.
0:42.3	They have more money than you.
0:44.0	But you can level the playing field and all their data scientists and their massive teams.
0:50.7	Finally, the secret weapon that you have is active campaign AI.
0:57.4	The active campaign AI suite is built exactly for you, the small business, the startup,
1:02.6	the lean team.
1:03.6	It's the secret weapon that saves the average user up to 13 hours a week.
1:08.5	Just think of what you could do with 13 hours a week. It's not about saving
1:12.5	time on writing. It's about getting predictive insights that used to be out of your reach from
1:17.8	predicting which deals are most likely to close to generating on-brand content in seconds from
1:24.5	the AI brand kit. Active campaign puts enterprise level capabilities in your hands.
	...

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