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Technology Revolution: The Future of Now

The Future of Digital Selling: Coming to Your Favorite Social Media

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9112 Ratings

🗓️ 12 August 2020

⏱️ 56 minutes

🧾️ Download transcript

Summary

The buzz: Hard to imagine, but not so long ago, products and services were sold in the physical world and salespeople were the go-to experts before a sale. Remember being invited to coffee or lunch by a salesperson? But consumer habits change, often due to technology. Over the past few years, social selling has gained the attention of sales professionals. With nearly 3.6B people now using social media worldwide, and consumers now 5 times more reliant on digital content than in the early 2,000’s, the digital space is here to stay. Social selling is defined as when salespeople use social media to interact directly and build trust with target audiences until prospects are ready to buy a service or product. [digitalmarketinginstitute.com, statista.com, businesswire.com] We’ll ask Jason Taylor at Grapevine6, Julio Viskovich at NexLevel Sales, Chris Diskin at TIAA and Brandon Bornancin at Seamless.AI for their take on The Future of Digital Selling: Coming to Your Favorite Social Media.

Transcript

Click on a timestamp to play from that location

0:00.0

Where does yesterday's future, which is already here, ready here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?

0:16.4

Welcome to Technology Revolution, the future of now.

0:30.4

Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now.

0:34.4

Here's your host who will take us into the future of now.

0:35.8

Bonnie D. Graham.

0:40.5

Welcome, welcome, welcome, welcome. I love that intro. That's the voice of Ryan Treasure, my co-producer and the VP of, I call them VP of everything at Voice America,

0:45.1

World Talk Radio. We have an interesting topic for you today. It affects you whether you're in the

0:50.5

sales genre, I will call that, the sales cohort today, or whether you're somebody

0:55.6

who gets sold to once in a while.

0:58.1

That means everybody.

0:59.3

So let's look back in time.

1:01.1

It may be hard to imagine, but there was a time not so long ago when products and services

1:05.9

were sold in the real world.

1:07.8

And salespeople were the go-to experts.

1:09.7

Oh, I have to call the salesperson. Oh, I have to

1:11.4

talk to them. I have to see what they, I have to look at the brochure. I have to go to the sales room.

1:15.3

Do you remember when somebody invited you to coffee or lunch or a free dinner so they could sell you

1:19.9

something? Well, for many reasons, that's not happening today, but it hasn't been happening for other reasons for a long time. Consumer habits change, often due to

1:28.4

technological advances, and we know that. Over the past few years, social selling, that's our

1:33.5

topic today, and some people call it digital selling, has gained the attention of sales professionals

1:38.6

everywhere in every possible field. I don't know if anybody know this except me, but 3.6 billion people today use

1:46.2

social media around the world, and that's expected to grow to 4.4 billion by 2025. Now, we're

...

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