The Future of Creativity with Scott Belsky, Adobe Chief Strategy Officer

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 22 October 2024

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of The Colin and Samir Show, we sit down with Scott Belsky, Chief Strategy Officer at Adobe and founder of Behance, to dive into the future of creativity in the age of AI. Scott shares his insights on how technology is reshaping creative work, shifting the focus from how to do things to what to create. We explore topics like the rise of creative confidence, the development of taste, and the ethical challenges AI presents for creators. Scott also talks about the blurring lines between creators and creatives, and how personalization will change how we experience content. If you’re a creator or creative professional navigating today’s fast-evolving landscape, this conversation is packed with insights to help you stay ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	And I suddenly realized, like, oh, my goodness, we built the largest portfolio platform on the planet
0:05.2	to help people get attribution and opportunity for their work. And some company went and scraped it all.
0:12.0	And people are using artist names without their permission and their prompts and stuff. Like,
0:16.1	it just was like, oh, my goodness. That feels like a Napster moment for music. It sort of was and caused me to think,
0:24.0	all right, how should this be done? Hey, what's up, everyone? Today on The Colin and Samir show,
0:27.4	we're joined by Adobe's chief strategy officer, Scott Belski. This is a conversation we had down
0:32.6	in Miami right after Adobe Max, which is the event where Adobe launches all their new features that are
0:39.7	coming to Adobe products. Now, Scott's history is actually as an entrepreneur. He built Behance,
0:46.8	which is the largest portfolio website for creative professionals. Then he sold that to Adobe
0:53.2	and has been really leading product innovation
0:55.4	when it comes to Adobe's entrance into AI. As the chief strategy officer, Scott has a massive
1:02.0	responsibility to really lead the charge on how tech and specifically AI integrates with the
1:09.2	creative process. Something we talked to Scott about
1:11.4	in this episode is ownership and how creators moving forward are actually going to be able to
1:17.0	protect and prove that they own a piece of content. So I feel like in the back half of this year,
1:21.7	we've gone to a lot of conferences. You know, we went to Metacconnect, we went to Made on YouTube.
1:26.6	We've heard a lot about
1:27.7	advancements from software products. And nothing felt more relevant than being at Adobe Macs,
1:34.2	primarily because we spend so much time in Adobe products. So talking to Scott was super
1:39.9	interesting in the context of Adobe products and creativity and how creatives are going to
1:45.5	create in this new era. But it was also interesting because he's one of the sharpest minds
1:51.1	when it comes to the intersection of creativity and technology. I think I first introduced you
	...

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