Oh, hello there. My name is Puno. I'm the founder of I Love Creatives, and this is Girlboss

Radio. Oh, man. I am very excited. Do I start off every episode with I'm very excited?

Uh, man. All right. But this one I am. It's because I'm bringing on a friend, a creative

collaborator, and someone that really inspires me. Her name is Rachel Noon, and some of you might

know her. She goes by that cheek on YouTube and Instagram, but it doesn't matter if you know

her or not, because you're gonna get to know her. You'll hear about this more in the episode,

but she grew up as a blogger on blog spot and has seen the evolution of influencer to content creator

and has herself gone from influencer to content creator to YouTuber, and she has been experimenting

and playing on the internet and making a living on the internet and making a living,

being a personality, being an influencer, creating content on the internet.

And that's a tricky thing. The reason why I wanted to bring Rachel onto the show was because I'm

fascinated by how she approaches content creation. Right before COVID, I was actually in Peru with

her, and you know, when you're traveling with someone, you're spending a lot of time, and we would

just always talk about the creative process. And then we were like, we should make a course

about as a content creator, what is her creative process? I started writing down notes, and one thing

led to another, and we decided that we were gonna make a course, actually a gigantic workbook about

her creative process. I've been so inspired by how she approaches content creation. Rachel is down

to share everything she knows, which is rare. And as a course creator, I was like, yo, if you're

down to share everything, let's do this. And let's get every single part of the process from how you

create content, how you think about it, how you program your content to making briefs, to executing

to editing, to pitching, collaborating, to what you write in a freaking email, to everything.

You know, this industry is really new. And one, you kind of feel like an imposter, because you're

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