The Future of Business Social Selling: Crickets or Ca-Ching?

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 31 August 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Buzz 1: “The science of social selling actually originated from academia. In a 2009 paper…'The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context,' researchers concluded that a purchase is more likely to take place when the buyer and seller happen to share things in common…sales practitioners began putting the science into practice and thus became the ‘social selling’ approach.” [Tony Restell, social-hire.com] The Buzz 2: “To stand out today, you must be original…add your own story to your content. There is only one you.” [Mark Schaefer, Schaefer Marketing Solutions] The Buzz 3: “Success on social media platforms, including LinkedIn, relies on your ability to make true connections… build relationships.” [Kim Garst, KG Enterprises] The Buzz 4: “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” [Amy Jo Martin, Author: Renegades Write the Rules] We’ll ask Steve Watt, DeJuan Brown, Ashley Coghill and Darren McKee for their take on The Future of Business Social Selling: Crickets or Ca-Ching?

Transcript

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0:00.0	Where does yesterday's future, which is already here, really here,
0:06.9	really here, really here, meet today's future, which is about to happen,
0:11.2	and tomorrow's future, which could be just minutes away?
0:16.1	Welcome to Technology Revolution, the future of now.
0:21.4	Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven
0:27.2	trends that are shaping our future right now. Here's your host who will take us into the future
0:33.3	of now, Bonnie D. Graham. Bonnie D. in the house, I never remember which way I say is the future, so I'm just going to go
0:39.5	this way. It's out there somewhere. But you know what? The future was a couple
0:43.2	seconds ago after I finished that last sentence and now it's in the past. That's how fast
0:47.1	the world is moving. I have a spectacularly interesting panel today and a topic that will
0:52.9	interest not everybody out there there but a lot of you
0:55.7	everybody please turn off your cell phones and your alerts and all that i'm hearing a lot of stuff
0:59.9	okay here's my bias let's open with this i have a quote from somebody named tony restell or
1:04.7	restel r-st-e-l he has a blog at social dashhire.com. Listen up.
1:14.8	If you ask an open room what they think about social selling,
1:15.9	some people might say,
1:18.9	marketers have become drunk on their own buzzword.
1:19.7	I want my panel.
1:21.8	If you agree that you're drunk on your own buzzword,
1:23.3	anybody want to wave on that one?
1:24.6	No, I'm not sure.
1:26.0	I think they're a little embarrassed.
	...

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