The Future of Branding & Growth Strategies | Eric Siu
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 31 January 2025
⏱️ 71 minutes
🧾️ Download transcript
Summary
In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention is still the most valuable currency in business.
I also share my philosophy on why losing is actually a win, and the real reason most private equity firms fail at marketing. Plus, we talk about the importance of balancing math and art in business, how to build a company culture that scales, and why I’m betting big on live streaming as the next major content shift.
This is a jam-packed episode filled with insights on brand-building, marketing in 2025, and the entrepreneurial game—don’t miss it!
Transcript
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| 0:00.0 | This is the Gary Vee Audio Experience. |
| 0:05.0 | Gary, welcome to the show. |
| 0:07.0 | Thanks for having me. |
| 0:08.0 | So, first question I have, |
| 0:10.0 | how are you planning on buying the New York Jets? |
| 0:12.0 | How far off are you? |
| 0:14.0 | You know, I think I plan on it by building |
| 0:19.0 | two meaningful, maybe three meaningful businesses that I own, |
| 0:24.0 | more so than let's say starting a fund or investing. |
| 0:27.7 | So the two big ones in my universe are VaynerX, the holding company that holds VaynerMedia |
| 0:33.0 | and the other several marketing companies in that, and then Vee Friends, the intellectual property company |
| 0:39.0 | that I started as an NFT project. And I feel like what I've always planned on with VaynerX |
| 0:45.3 | and VaynerMedia was to build a private equity firm on top of that. So I've always thought |
| 0:49.9 | about my mission in marketing when I started the company 14 years ago was if I built the best |
| 0:54.3 | contemporary marketing, I thought in Star Wars terms, if I built the best marketing death star in the |
| 0:59.2 | world, meaning, and I used the Death Star, you know, if you're a Star Wars nerd, if it pointed |
| 1:03.8 | its powers against a planet, it could blow up a planet. So if I could build the best marketing |
| 1:09.5 | death star, whether I pointed it towards a bottled water or a political campaign or a nonprofit, you know, whatever I pointed it to, if it always did remarkable, better than any other way that it could have done that, well, that would be the ultimate leverage in the business world. |
| 1:28.2 | And private equity is an industry I'm fascinated by because I think it's right and I'm a business |
| 1:33.2 | nerd. The idea of buying something and doing it better, it's like fun. It's like operations. |
| 1:37.3 | That's what I'd love to do. But I've always looked at it as they're good at operating. They're good at |
| 1:41.8 | CFO. They're good at CFO. They're good at CFO. They're good at CEO, they're good at CFO, they're good at C.O. They're good at CEO. |
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