The Future of Brand, Culture and Marketing | Fireside Chat with GaryVee & Michael Smith

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 15 September 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this fireside chat from The Gathering 2024, GaryVee sits down with Michael Smith to talk about the future of brand building, culture, and marketing. They cover why attention is the real asset in today’s world, how businesses can adapt to changing consumer behavior, and what it takes to create something that lasts. A candid and wide-ranging conversation on entrepreneurship, leadership, and the evolving business landscape.

Transcript

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0:00.0	This is the Gary Vee Audio Experience.
0:04.0	I hope that some of you have already read the headlines of Chili's in the U.S.
0:08.9	where 40% of its revenue in Q3 is attributable to one TikTok.
0:13.8	The mango gummy craze of people selling it on eBay for a premium off of one TikTok.
0:19.3	The Ocean Spray thing, I think everybody knows
0:21.6	what that did for Fleetwood Mac and Ocean Spray.
0:24.6	We've never had the luxury of something so phenomenal.
0:28.1	For such a low price, we can change the outcomes of our business,
0:32.1	but we must become actual practitioners.
0:34.1	I think the industry got it reversed.
0:36.1	As you know and as all of you know,
0:38.0	a lot of people took social in-house
0:39.8	or funded very small
0:41.3	because they think it's the commodity.
0:43.1	It's supposed to support the campaign.
0:45.1	I think of it as reverse.
0:46.7	I think the campaign is the commodity.
0:48.4	This room alone, let alone the world,
0:51.0	has many brilliant strategists and creatives
0:54.1	that can come up with the tagline and the commercial.
0:57.1	To me, that's the commodity.
0:59.1	The science around the art to be able to win
	...

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