The Future of Attention, AI and Brand | Mega Campus Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 23 September 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this keynote from Mega Campus 2024, GaryVee breaks down why attention is the single most important asset in business and how AI, social media, and shifting consumer behavior are reshaping the way brands grow. He shares practical lessons on adapting to change, building long-term trust, and seizing opportunities in the face of disruption. A no-fluff look at what actually matters for entrepreneurs and marketers in 2025 and beyond.

Transcript

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0:00.0	Podcast Nation, before I get you into today's podcast,
0:03.0	big announcement, as you've probably heard at this point,
0:05.5	because I had John from Stan on the show.
0:08.7	I'm an investor advisor to an incredible startup called Stan,
0:11.9	stan.Store.
0:13.7	I'm sending you right now to garyvee.com,
0:16.4	GaryVee.com slash Stan.
0:19.1	Go check this out.
0:19.9	We've done a GaryVee Stan Store Challenge, which actually has a weekly call with me.
0:24.6	This is built for everyone who's been affected honestly by my overall content.
0:29.6	The tech stack, all these features and the minimal costs per month that Stan Store has built,
0:37.0	is really the tool that was needed for this world
0:39.7	that I envisioned when I wrote Crush It, when I wrote crushing it.
0:43.6	And this overall thing I'm thinking a lot about lately, which is the individual empire, right?
0:48.4	This creator entrepreneur slash entrepreneur creator-creator economy that I think is going to eat up
0:53.7	the oxygen oxygen very honestly
0:55.0	The thing that so many of you want in your life and the reason so many of you are not there yet is you've got the strategy for me
1:01.0	You've got the ambition within yourself, but you don't have the tools for you to fully maximize it and I believe you can find that at stand store, stand dot store, but specifically I want
1:11.6	you to sign up for it through my challenge because I want to get access with you and
1:15.6	plus there's a bunch of cool things. So if you want to go see those cool things, go to
1:19.5	GaryVee.com slash Stan, S-T-A-N. Now to the podcast. This is the Gary Vee Audio Experience.
1:29.6	The number one resource in the world is attention.
	...

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