The Fragrances Fit For Barbie and All of Her Friends ft The Heart Company
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 22 July 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
Join us for an interview with the brand that launched our fragrance Friday series, The Heart Company! We welcome back Kristina and Imke for a long overdue part 2 to chat all things perfumery, the psychology of good perfumery, how the brands is taking on this niche, as well as bringing the most elegant scents from the top perfumery house in the world, Givaudan , to the hands of US consumers! The interview takes a deep dive into their growth as a leading line for gen z consumers and then opens into a conversation about the desire of modern day scenthusiasts to be captivated by a perfume collection that is truly an everyday necessity. “The perfume industry is undergoing a transformative shift, and young conscious consumers are at the forefront of this disruption. This demographic not only prioritizes personal well-being but also cares deeply about the environment, animal welfare, and ethical sourcing. They are consciously seeking products that are aligned with their values and contribute positively to society. By offering a mood enhancing vegan perfume line, we tap into their desire for clean, cruelty-free options that elevate their well-being.”
Buy All Of the Fragrances by The Heart Company on Amazon: https://www.amazon.com/stores/THEHEARTCOMPANY/THEHEARTCOMPANY/page/47541BE0-166D-4CD4-BE75-7E1E917BF6E6
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Transcript
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| 0:00.0 | Hi guys, welcome back to skincare energy for another fragrance Friday and I am so excited |
| 0:13.1 | because this is an episode with a brand that started everything for us in terms of fragrance |
| 0:17.7 | Fridays. |
| 0:18.7 | This is the brand that inspired me to begin the series and to this day, I mean, I use |
| 0:23.0 | their perfumes every single day in my day to day life. |
| 0:26.3 | So I'm really honored and I'm really excited to be hosting them again and I'm really excited |
| 0:31.4 | for you guys for all the new listeners we have since we aired the first part of this |
| 0:35.7 | episode to tune in and learn about the heart company, which is the brand I'm interviewing. |
| 0:41.3 | The heart companies, both the co-founders are here with us, Christina and Imke. |
| 0:45.4 | Welcome to show Christina and Imke, I'm so glad that you guys are here again. |
| 0:49.4 | Thank you so much for having us. |
| 0:52.2 | Thank you so much. |
| 0:53.2 | I'd be on grateful to be on your show for the second time. |
| 0:57.0 | First of all, congrats on everything that you've achieved during the last year, Ecta, |
| 1:02.4 | it's amazing. |
| 1:03.4 | We are following your podcast like every time, it's like just, we're so proud to be on your |
| 1:08.8 | amazing podcast that went viral and so successful and all the media is so like everywhere, |
| 1:15.7 | you know, congrats Ecta, it's really great so we're not grateful. |
| 1:20.1 | Thank you, Christina. |
| 1:21.1 | You're amazing. |
| 1:22.1 | It's so kind and you both are just such kind souls and I love it because it shows in your |
| 1:28.2 | products, it shows in your brand and I am like literally your biggest fan. |
... |
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