The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 3 May 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Intro (2:14) How to build charisma (6:35) The 4 criteria of a great idea (jumpcut) (8:48) Make it personal (14:45) Mastering the hook (17:29) Metrics (18:52) The first frame (21:09) Foreshadowing (22:37) Storytelling in one word is “change” (25:06) The But & Therefore Rule (27:21) Building the stakes (30:43) Craft the close (32:14) Steal like an artist (33:52) Figure out who's watching (36:46) Study the channel for outliers (39:28) Where is the puck going? — Links: • Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL • Charisma on Command - https://www.youtube.com/@Charismaoncommand • Miss Excel - https://www.miss-excel.com/ • Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU • Steal Like An Artist - https://austinkleon.com/steal/ • Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	All right, today we're going to get smarter about short form video.
0:03.4	Short from video is something I am mega, mega long on.
0:06.4	Why?
0:07.4	Well, I don't know.
0:08.4	Have you ever seen TikTok, Instagram Reels, have you seen YouTube shorts?
0:11.0	These things are taking over the world.
0:12.2	So today's guest is Jenny Hoyos.
0:14.5	She is a short form video.
0:16.9	Genius, to be honest, I mean, every single short she does
0:19.9	gets like 10 million views, every single one.
0:22.8	And it's not because she was famous before,
0:25.0	it's not because she's doing crazy, crazy stuff.
0:27.6	She has just figured out how to make viral short form videos.
0:31.0	So I wanted to ask her every question I could. This is an episode of me
0:34.1	learning from her. The tricks, so how does she come up with ideas? Like how do you figure out a good
0:38.6	idea versus a bad idea? How does she structure the video? How does she script it? How does she film it? What are the elements in the hooks that make the video more viral versus medium viral versus low viral? Like what is that knob? So this interview is me talking to Jenny Hoyos a 18 year old short
0:56.1	form genius who is going super viral and she's gonna teach us so in the next hour
1:00.9	we're gonna get really smart about short
1:03.0	all right let's do it I feel like I can rude the world I know I could be what I want to
1:09.0	I put my all in it like no days off on the road let's travel never let's jump in.
1:12.8	Where we're going to do is in the next, I don't know, 45 minutes, you are going to tell
1:18.1	us the specifics, the tactical, the breakdown of how you've cracked the viral code.
	...

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