This is an entrepreneur's the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

Raising money is an amazing thing.

Think about those people that know how to raise money.

You have statistically a way better chance of being successful

in your personal, professional, and philanthropic life.

I can change the world because I can raise money because that truly helps a

charity more than anything else.

Yes, I, you know, on the holiday,

I went down to Dana Point and my wife and I make chili

and with other families, we fed, you know,

45 people that are down on their luck.

Gave them blankets, beautiful, but that's nothing like

Elon Musk giving 10 billion dollars for our environment.

That's impact. So for me, I practice raising money and the

way that I raise money is one simple mathematical equation. Can I articulate a quantitative value to exceed what I'm asking

for? Can I articulate that? Now let me give you the biggest secrets of speaking business-wise because a lot of

people don't think about this. One of the most common questions for new speakers, you may

have asked this of your coach, what should I charge?

You never asked that or think that when you're speaking?

OK, let me help you out.

There's only two prices in speaking, selling, buying, every transaction you're ever going to have.

There's only two prices. There is perceived value. That's a price.

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