Hey everybody. Welcome to the Muscle Intelligence Podcast. I'm our host, Ben Pocoski. As always, framing this podcast around living your life in a body that you absolutely love. That's still a small task.

There's a lot of stuff that goes into that.

Today we're going to take a little bit of a lateral shift, but I think it's very, very

relevant.

And I intentionally sought out a conversation with this guy because he's incredibly insightful.

So I had the incredible opportunity to fly out to Austin, Texas last week and connect with

a number of different amazing, amazing humans,

hopefully most of which will get on the podcast, one of which has already been on the podcast,

Dr. Dan Stickler, his significant other Mike or Hamilton, both been on the podcast of the past.

Today's guest is a world-renowned expert for helping fitness professionals scale their business.

So if you're someone who's in the fitness industry, whether you're trying to be a coach,

whether you are a coach, whether you're a gym owner, or in any way in the sales industry,

this is ultimately selling some service.

Today's podcast is going to be very interesting to you.

And Alex Hermossey joins me today to talk about his incredibly brilliant perspective on helping

push people over the edge who are indecisive about your service. Ultimately, if you're doing

something good and you know you have the best intentions, it's still going to take great

ability to persuade. And if those people have a negative connotation around persuasion, but the reality is most people are

indecisive.

You know, you walk into Starbucks and you can't decide what to drink.

You can't decide what to have for dinner.

And then when it comes to making investment in your body, maybe you don't place that much value on

...