The Flawless Facebook Ads Formula with Ethan Sigmon
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 27 March 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
Ethan Sigmon is the founder of Opesta, a Facebook Messenger automation software. Prior to founding Opesta, he built a 7-Figure Facebook Ads Agency where he has generated tens of millions in sales through Facebook ads.
Top 3 Value Bombs:
1. When you're running an effective ad, you want to be testing one variable at a time so you'll know exactly what difference that variable makes.
2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!
3. Everything you do should have a system and a process.
Sponsor:
HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JL.D. here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot |
| 0:08.8 | Podcast Network with great shows like The Salesman Podcast. Today we're pulling a timeless EO Fire classic |
| 0:15.8 | episode from the archives and we'll be breaking down the flawless Facebook ads formula to drop these value bombs. I |
| 0:22.0 | brought Ethan Sigmund into Eofire Studios. Ethan is the founder of O Pesta, a Facebook |
| 0:27.6 | Messenger automation software. Prior to founding Opesta, he built a seven-figure Facebook |
| 0:32.0 | ads agency where he has generated tens of millions in sales through Facebook ads. |
| 0:37.1 | And today, for our nation, we will be talking about that flawless ads formula. |
| 0:41.0 | We'll talk about how to test one variable at a time. |
| 0:44.3 | We'll share the shotgun technique and everything you should do to have a system and a process in this crazy world of ads. |
| 0:50.4 | And so much more when we get back from thanking our sponsors. |
| 0:54.6 | Online Marketing Made Easy Podcast, hosted by Amy Porterfield, breaks down big ideas and |
| 0:59.5 | strategies into actionable step-by-step processes like her recent episode on |
| 1:03.7 | what happens when a launch doesn't go as plans. |
| 1:06.6 | Listen to online marketing made easy wherever you get your podcasts. |
| 1:12.6 | Ethan, say what's up to Fire Nation and share something interesting about yourself that most people don't know. |
| 1:19.7 | What's going on, Fire Nation? So excited to be here. JLD, thanks for having me, man. |
| 1:25.6 | Something interesting about myself that most people don't know. |
| 1:28.7 | All right. |
| 1:29.2 | So this is something that, you know, people that are very close to me know, my wife, my good |
| 1:34.4 | friends, things like that. |
| 1:35.5 | But typically not something I'm sharing a ton. |
| 1:39.8 | But I am super, super left brain, like 97% leftined. And because of that, I think, at least, |
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