The Flawless Facebook Ads Formula with Ethan Sigmon
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 27 March 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
Ethan is the founder of Opesta, a Facebook Messenger automation software. Prior to founding Opesta, He built a 7 Figure Facebook Ads Agency where he has generated tens of millions in sales through Facebook ads.
Top 3 Value Bombs:
1. When you're running an effective ad, you want to be testing one variable at a time so you'll know exactly what difference that variable makes.
2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!
3. Everything you do should have a system and a process.
Download Ethan's book The Flawless Facebook Ads Formula
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Transcript
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| 0:00.0 | Boom! |
| 0:02.6 | Shake the room, Fire Nation! |
| 0:04.4 | JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast |
| 0:09.3 | Network with great shows like the Salesman Podcast. |
| 0:12.9 | Today we're pulling a timeless EO Fire classic episode from the Archives and we'll be breaking |
| 0:18.0 | down the flawless Facebook ads formula to drop these value bombs. |
| 0:21.9 | I brought Ethan Sigmund into EO Fire Studios. |
| 0:24.8 | Ethan is the founder of Opesta, a Facebook Messenger Automation Software. |
| 0:29.6 | Prior to founding Opesta, he built a seven figure Facebook ads agency where he has generated |
| 0:34.0 | tens of millions in sales through Facebook ads. |
| 0:37.2 | In today's Fire Nation, we will be talking about that flawless ads formula. |
| 0:41.3 | We'll talk about how to test one variable at a time. |
| 0:44.4 | We'll share the shotgun technique and everything you should do to have a system and a process |
| 0:48.8 | in this crazy world of ads. |
| 0:50.9 | And so much more when we get back from thinking our sponsors. |
| 0:54.9 | Online Marketing Made Easy Podcast hosted by Amy Porterfield breaks down big ideas and |
| 0:59.4 | strategies into actionable step by step processes like her recent episode on what happens when |
| 1:04.7 | a launch doesn't go as plans. |
| 1:06.8 | Listen to online marketing made easy wherever you get your podcasts. |
| 1:12.9 | Ethan say what's up to Fire Nation and share something interesting about yourself that |
| 1:17.3 | most people don't know. |
| 1:19.9 | What's going on Fire Nation? |
... |
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