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Sachi, I am about to ask you a very loaded question. I need to know if you're ready.

I'm never ready to go ahead.

What are your opinions on taking fitness or health advice from Instagram influencers?

I mean, I don't and I wouldn't, but I understand why it is so enticing.

And it makes people feel hopeful or it makes people feel really bad.

They think that they miss something, but it's usually just like some random person on the internet with a Wi-Fi connection.

Yeah, I am of the same belief.

And as you know, there's an entire industry of people whose fitness and health expertise is a bit questionable.

And the story I'm about to tell you today is about how one woman tried to exploit a market to disastrous results.

It's January 2019.

And the annual Fit Expo has arrived in sunny Los Angeles, hundreds of fitness enthusiasts in skin tight leggings and muscle tees

mill around the LA Convention Center, hoping to meet their favorite fitness celebrities.

One of the celebrities at this convention is a Dallas-based Fit Expo influencer, Brittany Don.

She's 27 years old, tall and thin, with short blonde hair, a fake orange tan and bright blue eyes.

She runs an online coaching business and claims she has more than 5,000 clients.

Brittany is very much a hashtag Girlboss living her dream.

And even though Brittany is internet famous, she's at the Expo working the booth for some friends.

She hands out samples and takes selfies with adoring fans, all part of the influencer gig, until a strange man walks behind the booth.

He's got a horseshoe mustache and wears a bald eagle t-shirt with acid wash jeans.

The man taps Brittany on the shoulder.

...