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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this July 11th.

Well, folks, it's Tuesday, and for those of us who will use any excuse to eat tacos,

that means only one thing. It's Taco Tuesday. But as it turns out, that term is actually owned by

a restaurant chain called Taco Johns. A Taco Johns is a regional chain with about 400 restaurants

and franchises, mostly in the Midwest and mountain regions of the country.

The chain's parent company, Spicy Seasonings, has owned the trademark on the phrase Taco Tuesday for more than three decades.

Back in May, Taco John's biggest competitor, that would be Taco Bell, you may have heard of it, objected to anyone owning the

phrase. Taco Bell launched a campaign to quote, free Taco Tuesday, arguing that it's a commonly

used term that others, including restaurants, should be able to use, presumably in their

advertising and marketing, right? Well, the company even invoked LeBron James to help with the effort,

airing a commercial starring the basketball superstar called Taco Bleep.

...