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Welcome to the Untold Story podcast.

I'm Martha McCallum.

Great to have you with us.

We are now seven weeks from Election Day, which is incredible.

It feels like for so long we had a year, two years to go, and now we are so close to this enormous decision by the American people. So I'm very glad to be joined by Lee Carter,

who all of you know from seeing her on Fox talking about polling and about people's sort of visceral

reactions to the things that the candidates say.

And I just want to give you a little bit of an intro yearly because she is the president of

Madlansky and Partners, a language strategist, a researcher, and the author of persuasion,

convincing others when facts don't seem to matter, which I think is

really interesting given the new polling that we're seeing and what we hear people talking about

on the campaign trail. So, Lee, welcome. Thank you so much for being here. Thank you so much for having me.

So give me a sense, if you would, Lee, of, you know, what you're working on right now.

And when you go into the field and you listen to people, how you frame your questions,

we all have seen the dials.

And we're so fascinated by watching people dial up or dial down during these big debates

and what you take away from that.

...