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Goldman Sachs Exchanges

The Exit Interview: Jake Siewert on the Media, Communications and the Role of Podcasts

Goldman Sachs Exchanges

Goldman Sachs

Business

4.41K Ratings

🗓️ 4 May 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

Jake Siewert, outgoing global head of corporate communications, reflects on how communications, media relations and the role of podcasts as a communications vehicle have changed since he joined the firm in 2012.

Transcript

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0:00.0

These exchanges at Goldman Sachs, where we discuss developments currently shaping markets, industries, and the global economy.

0:13.4

I'm Allison Nathan, a senior strategist within Goldman Sachs research.

0:17.3

Today we have a very special episode.

0:20.3

Jake Stewart Goldman Sachs's Global Head of Communications has hosted this

0:24.8

podcast since it started in 2015 and he'll be leaving Goldman Sachs in the

0:29.5

coming weeks. I'll be hosting exchanges in the weeks ahead, but before Jake goes, we wanted to catch up with him to talk about his time here at Goldman Sachs, how corporate communications has changed, since it started here in 2012 and some of his favorite memories from the podcast.

0:46.0

I'm delighted to be able to interview you for a change on this program.

0:51.0

Allison, it's a pleasure to be on the other side of the microphone.

0:55.0

Jake, you joined Goldman Sachs after the firm had emerged from the financial crisis and one of the first things

1:02.1

you did was to implement a more proactive

1:05.7

communication strategy. What was the thinking behind that? Well it's pretty

1:10.4

simple I mean I think the firm has always had a very, very strong position with its clients and with its employees and people who worked here and people who worked with the firm had very high regard for the firm and yet there was this

1:25.9

vast gulf between people who knew the firm really well and people who didn't know it

1:30.7

at all and only knew about it from what they read in the newspaper.

1:33.4

And the idea was just simply to bridge that gulf a little bit

1:36.3

by giving people who hadn't spent any time thinking about Goldman Sachs

1:40.0

except what they read in the newspaper,

1:41.6

a little bit of insight into what the client saw and

1:43.6

what the people worked here saw. And I always say that probably the most powerful thing we could do for

1:49.2

someone who's a little skeptical about what the firm is all about is to just walk them through the sky lobby and here

1:55.2

200 West or the offices in Hong Kong or London or elsewhere and give them a little bit of a view of the firm, but that's a little impractical, but through the podcast and the videos and other things, you can sort of take people inside virtually and give them a sense of what it's really like and that really changes their

2:15.0

perception of the firm and so that's sort of been the strategies from the

...

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