The EXACT letter I used to INCREASE customer prices...don't chicken out | Ep 319

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 22 July 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:22) - 1st way to do it is through a price increase letter. Let customers know the changes, and why you’re writing the letter

(5:40) - It’s also important to communicate the price in a way that’s attractive

(8:27) - Let your customers the future of what’s going to happen, the benefits, etc.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.4	Come to the game where we talk about how to get more customers, how to make more
0:31.9	per customer, how to keep them longer in the many failures and lessons we have learned
0:35.2	along the way.
0:36.2	I hope you enjoy and subscribe.
0:37.2	What's going on everyone?
0:38.2	In this video, I'm going to show you how to raise your prices in a tactical way on your
0:42.1	existing customer.
0:43.8	So it's one thing to raise your prices on new customers, which for many times, you know,
	...

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