The Evolution of Traditional Businesses | Interview With Jason Taylor, President of USAToday Network Ventures, and Ron Foster, President and CEO of Global Sports Management

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 19 March 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason Taylor, President of USAToday Network Ventures, and Ron Foster, President and CEO of Global Sports Management, talk about how their business relationship has evolved since their first deal on Super Bowl tickets, as well as how they approach building a community around a brand. Taylor, Foster, and host of #ThePlaybook, David Meltzer, chat about a wide range of topics including how COVID has forced sporting event organizers to adapt in many different aspects, the best strategies for elevating your reputation in an industry, and share their best insights on how brands can take advantage of major international sporting events like the Masters. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	It's the brand that matters.
0:03.3	You could evolve today if the brand USA Today
0:06.4	was my favorite newspaper.
0:08.4	USA Today is not in the newspaper business anymore.
0:11.3	This is the playbook.
0:14.6	I am so excited to be here at the Win Hotel,
0:18.1	the Blue Wires Studios, the greatest podcast studio
0:21.4	maybe in the world.
0:22.6	And I'm here with two extraordinary friends and guests
0:26.2	on entrepreneurs, the playbook, Jason Taylor.
0:28.3	He is the president of USA Today Network Ventures.
0:32.9	And of course, Ron Foster, where I call family,
0:35.4	president and CEO of Global Sports Management.
0:37.6	Welcome to the playbook.
0:39.7	Nice to be here.
0:40.6	Thanks for having us.
0:41.4	But you know, there's so many different occupations
0:45.4	and opportunities in sports.
0:47.8	And most of the young people, young entrepreneurs,
0:50.7	immediately gravitate towards, I want to be,
0:53.4	Mike Tannenbaum, the GM of the Jets,
0:55.3	or, you know, this executive in the front office.
	...

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