4.9 • 112 Ratings
🗓️ 22 January 2020
⏱️ 55 minutes
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0:00.0 | Where does yesterday's future, which is already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away? |
0:16.4 | Welcome to technology revolution, the future of now. |
0:21.6 | Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now. |
0:30.9 | Here's your host who will take us into the future of now. |
0:34.8 | Bonnie D. Graham. |
0:37.1 | Bonnie in the house. Happy New Year if I haven't said it to all of you yet. |
0:41.0 | This is Technology Revolution, the future of now. And this is officially our first show of 2020, |
0:45.8 | even though my five-episode prediction special had three episodes in December and two in January. |
0:52.8 | We finished that arc. We had 58 visionaries, influencers. That's an important word today. Remember that. |
0:59.8 | Experts in a huge range of business topics, business expertise talking about what's coming up this year and I call them the new Roaring 20s. I think I'm the only one who said that. No, I don't remember what the original Roaring 20s were like. So we're here. We have a really, really fascinating topic and a |
1:15.4 | great panel. So let me get started with my buzz. What's the buzz today? Well, here it is. It's a |
1:20.8 | quote from Rebecca Aguilar. She is a commentator or a reporter, a visionary, she's a blogger, and here's what she has to say. |
1:29.0 | If you have to tell people on your social media profiles that you are an influencer, |
1:34.8 | you're probably not. Reality check. I love that. So what are we talking about today? Well, |
1:40.2 | let me level set. What is an influencer? According to Wikipedia, an influencer is an individual who has the power to affect purchase decisions of others because of his or her authority, knowledge, position, or relationship with their audience. |
1:57.9 | Now, I have a little more information for you as we set this up, and then I'll |
2:01.3 | introduce my panelists in a moment. According to influencer marketing hub.com, yes, there is a website |
2:06.4 | called influencermarketinghub.com and God bless long URLs. Here we go. Influencer marketing has grown |
2:13.3 | from strength to strength over the last few years. Sure, it has suffered a few hiccups. |
2:18.7 | Thanks to fake followers, oh, we've heard of those, a lack of transparency in some influencer |
2:23.4 | posts, and a few clueless influencers without influence, but its effectiveness must surely |
2:29.9 | now be beyond dispute. |
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