Morning.

Good to be here.

So, fun fact, I've known Gary for about 15 years.

I saw him speak in New York City and went up to talk to him outdoors because I was blown away.

And he kept in touch and I was able to bring him to Tahoe to participate in a snowshal event that we had when I was at C's Entertainment. He did a

wine and food pairing and social talking was just amazing. So Gary, I'm so thrilled to have a year.

Thank you for having me. It's a pleasure. Good morning, everyone.

All right. You're about to get into it. I know he's got a lot to share with us. So I want to

start talking about brand building and content.

Before I do, I just want to share a little bit of who's in the audience.

So you have everybody from solopreneurs to large key backed organizations.

There are people who are doing books for construction companies.

So across the accounting profession, we also have a wide range of services so some are doing tax

services and audit bookkeeping but a lot of advisory services and that takes many forms so some are doing

fractional cfo trying to get in front of their customers on a monthly basis to share their knowledge and

help them help them bro and help the business

succeed and just being ready for the future. And so one of the things that I've heard is that not all of

them, not all their clients know their whole range of services. And so how people will be using

content in an authentic way across social, but in other ways, to tell their whole story and make sure their audience knows everything

that they're doing and that their whole range of offers.

So what's interesting about being in this room is,

and you might have saw quickly in the video,

...