4.8 • 1.5K Ratings
🗓️ 24 June 2021
⏱️ 46 minutes
🧾️ Download transcript
In this interview episode, Rick Tetzeli, co-author of the New York Times Bestseller Becoming Steve Jobs provides an inside look at what drove Steve, what stood in his way, and how he was able to mature as a leader.
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0:00.0 | Hey, prime members, you can listen to business movers, add free on Amazon Music, download the app today. |
0:22.0 | It's April 1976. |
0:25.0 | Steve Jobs, a 21-year-old computer engineer and entrepreneur, walks in the front door of the bite shop, a small computer store in Silicon Valley. |
0:35.0 | Steve's excited. He's here to meet with the store's owner, Paul Torrell, to discuss his latest product, a circuit board he calls the Apple One. |
0:43.0 | Well, Mr. Torrell, thanks for meeting with me. I'm glad you're here. Let's talk in my office. |
0:49.0 | Last night, Steve and his partner, Steve Wozniak, pitched the Apple One to a group of local computer hobbyists and tankers called the Homebrew Computer Club. |
1:00.0 | But the pitch didn't go well. No one seemed to share Steve's enthusiasm for the new product, except for Paul Torrell. |
1:08.0 | Well, I was impressed by your presentation at Homebrew last night. |
1:12.0 | I think you might have been the only one. Well, you can't blame them, Steve. |
1:16.0 | The guys at the club, they like to build things. They like to tinker, and your circuit board doesn't really allow for that. |
1:23.0 | Unlike most products presented at the Homebrew Club, the Apple One doesn't require much of the user. All they have to do is connect the circuit board to a keyboard and monitor and plug it in. |
1:33.0 | Well, I think the Apple One could open up computing to an entirely new group of people. I agree, and that's why I wanted to talk to you. |
1:40.0 | I think it's a brilliant piece of engineering. Well, that's due to my partner Wozniak. |
1:44.0 | He's one of those guys who sees a sonnet in a circuit board, always creating something new, and trust me, these boards are amazing. |
1:51.0 | You don't have to convince me, Steve. You already did it last night. I love what you guys are making. Well, I'm glad to hear it. |
1:57.0 | So, Mr. Torrell, Wozniak are selling these boards for $40 each. We'd love you to buy some. |
2:03.0 | Torrell chuckles. He appreciates Steve's enthusiasm, but he can tell Steve doesn't fully understand what he's asking for. |
2:10.0 | Steve, I don't want your boards. I sell whole computers. The bite shop is one of the first personal computer stores of its kind in the United States. |
2:19.0 | And Paul Torrell is always on the hunt for new products he can put on his shelves, not looking to sell materials to tankerers like the guys at Homebrew. |
2:27.0 | So, how about we start with 50 whole computers and see how they sell? I'd be willing to pay you 500 a pop once the computers are delivered. |
2:36.0 | Steve's eyes go wide. It's a huge contract, and he doesn't hesitate. We can definitely do that for you, Mr. Torrell. Great. |
2:44.0 | So, we'll hammer out the details, and then I look forward to having the Apple One on my shelves. |
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