The enduring allure of UK soccer
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 3 August 2023
⏱️ 7 minutes
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Summary
From the BBC World Service: Tom Brady is the latest American star to invest in U.K. soccer. The NFL legend has taken a minority stake in Birmingham City, a club which plays in the second tier of English soccer. What’s the attraction? And, can his star power take them to the top? Meanwhile, in Argentina inflation is running at over 100% — we look at how economic pressures are forcing some people to consider new lives in the United States. And, do you still watch live television? The U.K.’s broadcasting watchdog, Ofcom, says older viewers are increasingly switching off in favor of streaming services.
Transcript
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| 0:00.0 | Brady goes from football to soccer. |
| 0:04.1 | Hello, and you're listening to the Marketplace Morning Report live from the BBC World Service. |
| 0:08.6 | I'm Leanne Burn, a very good morning to you. |
| 0:10.9 | Yes, the NFL star Tom Brady has become the latest US sport star to invest in English soccer. |
| 0:18.0 | He's taken a minority stake in Birmingham City, a club which plays in the second year. |
| 0:23.3 | So here's the deal. |
| 0:24.6 | I'm officially coming on board at Birmingham City Football Club. |
| 0:28.9 | And maybe you're asking, what do you know about English football, Tom? |
| 0:33.3 | Well, let's just say, I got a lot to learn. |
| 0:36.2 | But I do know a few things about winning. |
| 0:39.0 | And I think they might translate pretty well. |
| 0:41.6 | Now, that was a video issued online by the club today. |
| 0:44.6 | And we don't know how much Brady has invested in Birmingham. |
| 0:47.8 | But he did say he'll be working with the club on health, nutrition, marketing, and commercial opportunities. |
| 0:54.2 | OK, so we've got Dan Plomley, sport finance expert at Sheffield Hallam, |
| 0:58.7 | University. Hi, Dan. Morning. |
| 1:00.6 | So the news is that Tom Brady is taking a minority stake. |
| 1:04.2 | First of all, Dan, what does it mean when you take a minority stake? |
| 1:07.3 | What kind of involvement will Tom Brady have? |
| 1:09.7 | Yeah, so it varies dependent on the stake of the investment and the percentage. |
| 1:14.6 | Obviously, those have not been disclosed yet, but a minority stake tends to be something. |
| 1:19.1 | Usually in the region of sort of less than 20%, you will probably say, has an estimate. |
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