The End? | How to Reverse Engineer Difficult Decisions - 22

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 14 November 2014

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Perhaps the first of it's kind reality TV in the form of a podcast, without the train wreck and told in the genre of This American Life, Serial, and StartUp. This is my week, our week really. So, I decided to try my hand at podcasting to see what it takes, learn it, master it, fail a little, succeed a lot, figure out a system and then teach that system to people who really want to podcast. The only problem is that along the way it became clear that, while it's a great way for a lot of people to create an income, get their message out there and connect with listeners, it might not be the most effective use of my time. It's difficult to monetize, nearly impossible to track the demographics of new customers and it's really really time consuming. The plot thickens.I fell in love. Yup... with podcasting. And just as I had made up my mind that it was time to call it a "season" and let the field rest, I listened to my first episode of Serial, then StartUp and well...now I'm addict with no good reason to quit. But to stay at it seems to go against my own logic, and my family, and my advisors and frankly it goes against my own principals. So, this episode is a collection of narratives, recorded phone calls, conversations and contemplations over the course of the last week as I battled some really smart people and my own common sense and reverse engineer the decision to stay or to go. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today's episode: Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Do you have a second?
0:06.0	Yeah.
0:07.0	Cool.
0:08.0	So, I obviously, the whole podcasting.
0:12.0	So, obviously, it's taking a ton of time and I want to figure out return on investment.
0:21.0	Like, does this make sense?
0:23.0	And leaning towards, obviously.
0:26.0	Well, this was supposed to be my farewell episode.
0:29.0	I made some important promises when I originally started this project and we planned strategically
0:36.6	to figure out podcasting so that I could teach it to my marketing impact students and figure
0:43.0	it out, understand it enough so that I could teach other people who it maybe made more
0:48.4	sense to how to get their own show to rank and do really well in iTunes and on Stitcher.
0:57.1	And the commitment was that we would continue these two shows until such time that they ran
1:02.4	their course in the new and noteworthy section of iTunes.
1:06.6	That has been the plan since the beginning.
1:09.2	Okay, so let me pull back the covers and lift the hood and let you take a look.
1:22.0	In June of this year, I started focusing on the development of a business idea that involved
1:27.2	podcasting.
1:28.2	I've always loved podcasting and honestly, I kind of thought that my own little hidden
1:34.7	gem.
1:35.7	I could listen to them, I could listen to great marketers and hear the best interviews and
1:40.0	best practices and opinions and I could learn about current trends.
	...

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